I want to start with the obvious. I own Sweet Lemon and opened this company because I am an entrepreneur at heart. I'm one of those crazy people who are consistently coming up with ideas about creation and business. I LOVE Shark Tank! But it also gives me anxiety. It's like work to watch it. Because my mind starts going a million miles an hour in all directions. But Sweet Lemon is not the first business I have owned. I have owned 4 other businesses that all failed. It took 11 years of failed business, heart, sweat and tears and financial depletion before I finally made something work.